3/25/2023 0 Comments Proper tasty recipes![]() ![]() Too many marketers assume that casting as wide a net as possible for their content is the best strategy for reaching their audience and generating leads, but this assumption doesn’t always work out the way they think.ĭon’t be afraid to adjust your menu a little with custom recipes for audiences with specific palates. To create ones that target your audience as well as Tasty’s, start by analyzing your customer demographics, their buying behavior, how they consume media, and on what device they consume it. Think of it as the skeleton of your overall content marketing strategy: It’s central to your efforts and brings your content workflow together cohesively. ![]() In fact, videos for pizza, nachos, and chocolate cake have all accumulated more than15 million views.Ī buyer persona is a data-driven, descriptive model of your most desirable target customer. Some of its most popular recipes are geared toward the tastes of the Millennial consumer because 50 percent of BuzzFeed’s 200 million visitors are between 18 and 34 years old. It’s no mistake that many Tasty recipes target the younger palate. And it starts with your target audience personas. So the better you understand your audience, the more likely it is that you’ll create a menu of content they’ll enjoy. You also have to know to whom you’re catering.įifty-six percent of marketers believe that personalized content leads to increased levels of audience engagement. Should you offer filet mignon or hamburgers on your menu?Ĭreating a great menu of content isn’t enough. Here are four lessons marketers can learn from the rise and success of BuzzFeed’s Tasty videos: 1. Want to know how to create a content strategy that works? Download our free Creating a content marketing strategy takes time and work, but it’s crucial to the success of any business. Lettuce Taco ‘Bout ContentĪccording to Content Marketing Institute, nearly 90 percent of B2B marketers use content marketing, and it’s no surprise why: Content marketing costs less than traditional marketing and generates three times as many leads, proving that marketers can have their cake and eat it, too.īuzzFeed didn’t create its Tasty empire out of thin air. It’s clear that BuzzFeed’s Tasty venture is not screeching to a halt anytime soon, and it’s time for marketers to follow its recipe to cook up great content. BuzzFeed even recently published a Tasty cookbook. ![]() In a little more than a year, BuzzFeed’s Tasty video Facebook page has accumulated a whopping 81 million likes. If you’re anything like me, you’ve found yourself spending an embarrassing amount of time watching these videos - and we’re not alone. A Tasty recipe for “hot dog tots” (a hot dog engulfed in a tater tot ball #Merica) garnered more than 39 million views and almost 400,000 likes. If you’re on Facebook and haven’t been in a coma for the past year, you’ve likely stumbled upon a BuzzFeed Tasty video. ![]()
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